Wiltshire Farm Foods, our parent company, apetito Limited of Canal Road, Trowbridge, Wiltshire BA14 8RJ and its franchisees (“we“, “us“, or “our“) are committed to protecting and respecting your privacy.

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 2018 (the “Act“), the data controller in respect of the Website is your local outlet of Wiltshire Farm Foods for your postcode area. apetito Limited is data controller for the purposes of any national marketing campaigns under the Wiltshire Farm Foods brand.

The Website (http://www.specialistnutrition.com) is owned and operated by apetito Limited, a company registered in England and Wales whose registered office is at Canal Road, Trowbridge, Wiltshire BA14 8RJ. Company Registration No. 233851. VAT no. 138176066.

Information we collect

Our Website http://www.specialistnutrition.com (our “Website“) collects personal information from you at certain points; for example when you place orders with us, fill in forms on our site, register to receive brochures or participate in any promotions and by doing this we can tailor the site to provide services and products that best meet your needs, and to make your online experience easier and quicker.

Information we collect may include your name, address, telephone number, email address and credit card information, and by doing this, we can make your experience of our site even more enjoyable. We also capture details of transactions you carry out through the site and the fulfilment of orders. We take all steps reasonably necessary to ensure your data is treated securely and in accordance with this privacy policy.

For more information on how we use your data please see ‘WHERE WE STORE YOUR DATA’, ‘USES MADE OF THE INFORMATION’ and ‘DISCLOSURE OF YOUR INFORMATION’ sections below.

What are cookies?

In order to provide you with the most efficient and personalised experience when using our Website, we may collect certain information from you by using cookies.

Cookies are small text files that are stored on your computer, tablet or mobile device when you visit our Website. We use these cookies to identify when it is you are visiting our Website, which helps us to make your visit to our site quicker and easier. For example, by remembering your preferences when you return to the site or what you have put in your basket.

We use a web analytics tool to analyse how the site is used, so other details that we may collect from you include those of your visit such as; how you arrive at the site, what you do on the site and which browser or operating system you use. All of this information is collected anonymously, so is not tied to any personally identifiable information and allows us to complete internal research on our users’ demographics, interests and behaviours in order to better understand and serve you.

Our cookie policy

Cookies can’t harm your computer. We don’t store personally identifiable information.

If you’d prefer to restrict, block or delete cookies from our Website, or any other Website, you can use your browser to do this. Each browser is different, so check the ‘Help’ menu of your particular browser (or your mobile phone’s handset manual) to learn how to change your cookie preferences.

You can find more information about cookies and how to restrict, block and delete them at www.aboutcookies.org more (please note that we’re not responsible for the content of external Websites).

Which cookies do we use?

For more information on what cookies we use please click here.


We use a persistent cookie within analytics to understand how the site is being used in order to improve the user experience.

Analytics cookies on our Website are placed by Google Analytics and are required for the Analytics to function. Google Analytics data is anonymous.

You can find out more about Google’s position on privacy in regards to its analytics service at: www.google.co.uk/intl/en/analytics/privacyoverview.html more (please note that we’re not responsible for the content of external Websites).

Where we store your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA“). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


We use information held about you in the following ways:

1. to ensure that content from our Website is presented in the most effective manner for you and for your computer;

2. to provide you with information, products or services that you request from us;

3. to notify you about changes to our service;

4. to carry out our obligations arising from any contracts entered into between you and our franchisees; and

5. to use remarketing, where third-party vendors, including Google, use cookies to serve ads based on past visits to our website.

Provided you have given your consent, we may also use your data to provide you with information about goods and services which may be of interest to you and we may contact you about these by email, post or telephone.

Your privacy is extremely important to us, and we promise never to share your personal details with any external companies for mailing or marketing purposes. 

Disclosure of your information

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may also disclose your personal information to third parties:

1. in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;

2. if apetito Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers and web site users will be one of the transferred assets; and

3. if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions and other agreements; or to protect the rights, property, or safety of apetito Limited, our customers, or others.

If you conduct transactions through this Website, we may transfer information about you to our financiers, who:

1. may use, analyse and assess information about you, including the nature of your transactions, and exchange such information with other members of their group of companies and others for credit or financial assessment, market research, statistical analysis, insurance claim, underwriting and training purposes and in making payments and servicing their agreement with us;

2. from time to time, may make searches of your record at credit reference agencies where your record with such agencies may include searches made and information given by other businesses; details of their searches will be kept by such agencies but will not be seen by other organisations that may make searches;

3. may give information about you and your indebtedness to the following:

4.our or their insurers for underwriting and claims purposes;

5. any guarantor or indemnifier of you or our obligations to enable them to assess such obligations;

6. their bankers or any advisers acting on their behalf;

7. any business to whom your indebtedness or our arrangements with our financiers may be transferred – to facilitate such transfer;

8. may monitor and/or record any phone calls you may have with them, for training and/or security purposes;

9. in the event that they transfer all or any of their rights and obligations under their agreement with us to a third party, may transfer information about you to enable the third party to enforce their rights or comply with the obligations.

We will provide you with details of our financiers on request, including a contact telephone number if you want to have details of the credit reference agencies and other third parties referred to above from whom they obtain and to whom they may give information about you. You also have a right to receive a copy of certain information they hold about you if you apply to them in writing. However a fee will be payable.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking or not checking (as the case may be) certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us via the “Contact Us” page on our Website.

Our Website may, from time to time, contain links to and from the Websites of our partner networks, advertisers and affiliates. If you follow a link to any of these Websites, please note that these Websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these Websites.

Information we collect

Data must be processed in line with the data subjects' rights. Data subjects have a right to:

- request access to any data held about them by a Data Controller;

- prevent the processing of their data for direct-marketing purposes;

- ask to have inaccurate data amended; and

- prevent processing that is likely to cause damage or distress to themselves or anyone else.

Requests by Individuals relating to their own Personal Information

Under the GDPR, individuals have the right to request Personal Data (in any format) held about them by apetito. This is known as a ‘Subject Access Request’.

It is important to note that this right only:

- relates to the requesting individual's Personal Data (and not to information relating to other people); and

- allows access to information contained within documents (rather than documents themselves).

There are some exemptions under the GDPR in giving access to certain information contained within files. The main reasons for refusals relate to:

- protecting the health and safety of anyone concerned

- protecting the privacy of a third party who may be identified if information is shared.

To exercise their right of access, individual data subjects must make their request in writing and give appropriate notice to apetito 1. 6


1NB: if the request is made by a disabled person, apetito may need to make reasonable adjustments to this expectation, as required under the Disability Discrimination Act 1995, for example by accepting a verbal request for information.

Organisations must comply with Subject Access Requests within 30 days and information be given free of charge. A reasonable fee may be charged however, when a request is manifestly unfounded or excessive particularly if repetitive.

There is no limit under the GDPR to the number of requests an individual may make for access to Personal Data held about them. However, organisations are not obliged to respond to similar or identical requests for information which have already been dealt with and without a reasonable lapse of time. The law does not define what constitutes ‘reasonableness’, but expects that organisations consider how often information is updated and how much new information is likely to have been recorded between requests.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed via the contact us page on our Website.

Thank you for visiting our Website.